Smartphone unit shipments contracting faster than expected.
As Picacio predicted in early summer 2018, smartphone shipments contracted. Our algorithms calculate a drop of 3.7% YoY in global smartphone units in calendar 2018. Our machines show that 25.1% of all smartphone shipments worldwide were supplied by brands other than the top six (Samsung, Huawei, Apple, Xiaomi, OPPO, vivo). While iPhone shipments were negatively impacted in China for several reasons, our calculation does not show Apple lost unit market share globally in the past quarter.
Picacio predicts global smartphone shipments to contract 4.4% YoY in calendar 2019.